For more than 120 years, Gillette has been helping men look, feel and be their best at every age and life stage.
WHY ROLE MODELS MATTER
It helps to have a guide who can lend a hand, act as a sounding board or be a supportive voice.
EXPERTS SAY ROLE MODELS CAN HELP GUIDE BOYS.
We want every boy to know that it is OK to…
SHARE YOUR EMOTIONS
SPEAK UP FOR OTHERS
PURSUE YOUR AMBITIONS
TAKE PRIDE IN YOUR PHYSICAL APPEARANCE
We want every boy to feel free to express themselves.
Find more resources below designed around the power of role models.
IMPACT THROUGH LOCAL PROGRAMS
Gillette supports male and youth development programs with local organizations like the Football Beyond Borders.
IMPACT THROUGH OUR WORLDWIDE REACH
As one of the world’s largest marketers to men, we’re using our reach to celebrate world-class role models, inspire more men to get involved, and demonstrate "the best a man can be" for the next generation.
WE’RE ON THIS JOURNEY TOGETHER
Over the past three years, we’ve donated millions to non-profit organizations around the world who are executing the most interesting and impactful programs designed to help men of all ages achieve their personal best. Whilst we continue to donate, we know there’s more work ahead of us and continue to act in this space.
PRODUCT SUGGESTIONS FOR YOUNG MEN
Enjoy a close shave and a great style, with confidence.
(1) Gillette global survey; source: GFK brand Health Tracker, Global Average, 2021
(2) Equimundo GBI Research: https://www.equimundo.org/resources/breaking-free-from-boyhood-stereotypes-action-steps-for-parents-and-content-creators/
(3) Gillette global survey; source: GFK brand Health Tracker, Global Average, 2021
(4-6) 2022 Gillette survey conducted with Dynata