For more than 120 years, Gillette has been helping men look, feel and be their best at every age and life stage.
THE JOURNEY TO ADULTHOOD HAS CHALLENGES,
NO MATTER WHO YOU ARE OR WHERE YOU’RE FROM.
young men thinks it’s not acceptable to openly share emotions when feeling sad or insecure (US).
(1)
When boys don’t feel they fit the mold it can lead to fewer close relationships and poorer mental health.
(2)
young men don’t feel it’s acceptable to explore a career that might be considered uncommon for a man.
(3)
WHY ROLE MODELS MATTER
It helps to have a guide who can lend a hand, act as a sounding board or be a supportive voice.
76% of young men who have a role model agree they’re confident about their future.
(4)
84% of young men say having a role model can help them become a more caring person.
(5)
86% of young men believe a role model can help them be themselves.
(6)
We want every boy to know that it is OK to…
SHARE YOUR EMOTIONS
SPEAK UP FOR OTHERS
PURSUE YOUR AMBITIONS
TAKE PRIDE IN YOUR PHYSICAL APPEARANCE
We want every boy to feel free to express themselves.
Find more resources below designed around the power of role models.
WORKING TOGETHER TOWARD A COMMON VISION
We’ve teamed up with Equimundo, the global authority on transforming harmful gender norms, to help us deliver impact globally.
As a leading partner of the Global Boyhood Initiative, established by the Kering Foundation and Equimundo, Gillette supports the development of curricula and resources that encourage boys to be healthy, emotionally connected and nonviolent.
IMPACT THROUGH LOCAL PROGRAMS
Gillette supports male and youth development programs with local organizations like the Boys & Girls Clubs of America and Football Beyond Borders.
IMPACT THROUGH OUR WORLDWIDE REACH
As one of the world’s largest marketers to men, we’re using our reach to celebrate world-class role models, inspire more men to get involved, and demonstrate "the best a man can be" for the next generation.
WE’RE ON THIS JOURNEY TOGETHER
Over the past three years, we’ve donated millions to non-profit organizations around the world who are executing the most interesting and impactful programs designed to help men of all ages achieve their personal best. Whilst we continue to donate, we know there’s more work ahead of us and continue to act in this space.
Sources
(1) Gillette global survey; source: GFK brand Health Tracker, Global Average, 2021
(2) Equimundo GBI Research: https://www.equimundo.org/resources/breaking-free-from-boyhood-stereotypes-action-steps-for-parents-and-content-creators/
(3) Gillette global survey; source: GFK brand Health Tracker, Global Average, 2021
(4-6) 2022 Gillette survey conducted with Dynata
