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About Gillette

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A PERSPECTIVE ON PRECISION

Our legacy of precision began with one man, King C. Gillette. His vision has inspired more than 100 years of innovation to bring you the best shave in the world. And we’re not done yet.

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1900

PROTOTYPE

King C. Gillette has the revolutionary idea of disposable blades so thin and so strong they were deemed impossible to forge by MIT-trained scientists. By 1901, he’d proven them wrong with his breakthrough innovation.

1920

NEW AND IMPROVED

Gillette® set out to create the first mechanical innovation since the creation of the company—to make the blade angle more accurate and improve the grip, as well as the opening and closing adjustments. The first “instrument of precision.”

1957

ADJUSTABLE

The first adjustable razor with three settings was introduced—for light, medium, and heavy beards. Over time more settings were added, totaling nine. This was the company’s first distinctly mechanical effort at making a razor “share the work” of adjusting the blade angle to the face.

1965

TECHMATIC

This was the first system razor with a ‘continuous band,’ spooled and retractable. It meant that the user would no longer have to touch the blade. This design was a highly stylized evolution of the original Techmatic, which had been a Gillette staple razor for over 30 years; an expression of the industrial design experimentation of the era.

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1971

TRAC II®

Gillette® produces the Trac II®, the first twin-blade shaving system.

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1977

ATRA ®

Gillette introduces the Atra/Contour system, the first twin-blade shaving cartridge with a pivoting head, which allows the blades to better follow the contours of the face for a closer shave.

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1985

ATRA PLUS®

Gillette Atra Plus / Contour Plus—the first razor with a lubricating strip—is launched.

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1990

Sensor®

Gillette launches Sensor®—the first razor with twin blades individually mounted on highly responsive springs that automatically adjust to the contours of every face.

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1998

MACH3®

Gillette breaks the performance barrier with the MACH3®, the first three-blade technology, for an even smoother, closer shave.

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2004

M3POWER

Gillette introduces M3Power—the world’s first wet shaving system to use battery technology—providing Micropulses that help improve razor glide for a more comfortable shave.

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2006

FUSION5™

Gillette Fusion5® razors debut in Manual and Power versions. They feature five blades and beat the MACH3 on every attribute, providing Gillette’s closest and most comfortable shave ever.

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2015

FUSION5 PROGLIDE®

The Gillette Fusion5 ProGlide® with FlexBall™ Technology Razor is the next evolution in our shaving revolution—a pivoting razor built to maximize contact with every contour of a man’s face.

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2019

SKINGUARD

Gillette® SkinGuard is our first razor specifically designed to help stop irritation. Its unique SkinGuard technology, located between the two low cutting force blades, minimizes blade pressure so they press less on sensitive skin.

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2019

HEATED RAZOR

The GilletteLabs Heated Razor is a next generation device that seeks to transform the grooming experience. It elevates the everyday shave with an innovative warming bar that provides the feeling of a hot towel with every stroke.  Turn shaving into a sensation.